John Scott Wilkins
Owner/EVP Delaware Valley Floral Group

Not only is it highly perishable, but when you're talking about a big vibrant white lily ends up in the hand of a bride who's getting married on a weekend--that product has to be perfect, so freshness and quality has to be at its A game.

Tags: John Scott Wilkins, Delaware Valley Floral Group, floral distribution, floral trade, retail florists, fresh cut flowers, floral supplies, mid-atlantic floral distribution, fresh blooms, transflora